What we run.
Six capability areas that replace the patchwork of vendors, freelancers and DIY marketing across your system.
We run the marketing function, not a channel.
Most vendors sell one piece and leave the rest to the franchisee. Archon runs the whole path from impression to booked appointment, and reports on it in one place.
Demand for every location, managed from one place.
Paid social, paid search and local listings run centrally and localized per market, so corporate controls the standard and franchisees do not have to become marketers.
- Paid social. Meta and Instagram campaigns built per location, with creative and targeting proven in local service categories.
- Paid search. Search and local service campaigns for the markets and seasons where intent is highest.
- Local listings. Google Business Profile setup and upkeep, plus review generation so each location ranks in its own map pack.
- Territory targeting. Zip-level targeting built around each owner's protected territory, so no two locations bid against each other.
- Budget control. Spend set and monitored per location, with corporate able to see every dollar across the system.
Pages built to convert, not websites built to exist.
Traffic is the easy part. Most systems lose the lead between the click and the phone call. We build the layer in between, per brand and per location.
- Location landing pages. Each market gets its own page with local proof, local service area and local contact details.
- Qualification built in. Service area, project type and budget qualifiers filter out leads an owner would waste a trip on.
- Offer development. Offers tested across markets, then standardized so every location runs what actually converts.
- Lead capture and routing. Forms, calls and chat routed straight into the owner's CRM with the source attached.
- Claim compliance. Nothing goes live that a brand cannot deliver in that market — we check claims against what each location actually offers.
Every lead contacted in seconds, not hours.
Franchisees are running crews, not watching an inbox. AI follow-up works every lead the moment it arrives and keeps working it until it is booked or dead.
- Instant first touch. Text and email within seconds of the form submission, before the homeowner contacts a competitor.
- Multi-touch follow-up. A sequence that keeps working the lead for days, not one message and silence.
- Booking. The conversation books the on-site estimate directly onto the owner's calendar.
- No-show rebooking. Missed appointments get chased and rescheduled automatically.
- Database revival. Old and dead leads reworked on a schedule, turning spend you already made into new appointments.
- Compliance. A2P registration and opt-out handling set up per location so texting is done properly.
On-brand in every market, without corporate policing it.
Campaign creative, offer development and claim compliance handled centrally, so franchisees stop making their own ads in Canva.
- Creative production. Ad creative built per brand and refreshed on a cadence so campaigns do not fatigue.
- Brand standards. Logos, colors, voice and claims applied the same way in every market.
- Approval flow. Corporate sees what is running, and nothing off-brand goes live.
- Local flexibility. Market-specific offers and seasonality without breaking the brand standard.
One dashboard, three levels of access.
Corporate, brand managers and owners each see the view that is relevant to them, updated live instead of in a monthly PDF.
- Corporate view. Every brand and every location, with spend, leads, cost per lead and booked appointments side by side.
- Brand view. Performance across one brand's locations, so weak units surface early.
- Owner view. A simple view of a single location's leads, cost and bookings.
- Benchmarks. Each location measured against the system average, not a vanity target.
- Announcements. Corporate can push updates to every franchisee from the same place they read their numbers.
New owners selling in weeks, not quarters.
Launch kits, training and one marketing playbook every location follows. This is the piece that protects royalties and makes the rest of the system repeatable.
- Launch kit. Ads, landing page, follow-up and tracking configured before the owner opens, not after.
- Onboarding. A short, structured onboarding so a new owner knows exactly what happens and what is expected of them.
- Training. Live and recorded training on lead handling, speed to lead and running an estimate.
- The playbook. One documented marketing standard every location follows, so performance does not depend on who the owner is.
- Ongoing support. A single point of contact for every owner in the system.
See it running on your locations.
A 30-minute walkthrough of the dashboard and the system, using your brands as the example.
Book a walkthrough
Marketing systems for multi-location brands.